Influencer marketing has become one of the biggest ways Canadian brands reach new customers. It’s fast, friendly, and feels more “human” than regular ads. In 2025, this industry is bigger than ever, and brands across Canada—small or large—are putting more money into creator partnerships.
This article breaks down the most important influencer marketing statistics for Canadian brands in 2025. Everything is explained in a simple way so anyone can understand it, even younger students or beginners in marketing.
Let’s dive in.
Understanding Influencer Marketing
Influencer marketing is when brands work with people who have an audience on social media—like Instagram, TikTok, YouTube, or even LinkedIn. These creators talk about products in a natural way, which makes people trust them more than regular ads.
Over the last few years, Canadian brands have started using influencers more than ever. In 2025, the numbers show clear growth in budget, engagement, trust, and results.
Compared to countries like the United States and the UK, Canada is seeing faster growth in smaller-creator partnerships and short-form video content. This means Canadian brands care more about authenticity, real connections, and community-focused creators.
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Key Influencer Marketing Trends in Canada 2025
Growth of Influencer Marketing Spending
The first major trend in 2025 is the increase in influencer marketing budgets.
- Canadian brands increased their influencer spending by 32% from 2023 to 2025.
- More than 72% of Canadian companies now use influencers in their marketing.
- The industries spending the most include:
- Beauty and skincare
- Technology
- Fashion
- Finance and investing
- Food, grocery, and lifestyle
Why is spending growing so fast?
Because influencers get attention faster, and people trust “real people” more than ads made by companies.
Rise of Micro and Nano Influencers
Micro influencers have 10k–50k followers, and nano influencers have 1k–10k followers.
These smaller creators are winning in Canada.
Here’s why:
- Their engagement rates are 2–4 times higher than large influencers.
- Canadians say they feel “more connected” to them because they are relatable.
- Brands get better results with smaller audiences who trust the creator.
In 2025:
- 68% of Canadian brands prefer micro and nano influencers over big celebrities.
- Campaigns with smaller influencers often cost less but bring bigger returns.
Short-Form Video Dominance
Short videos are everywhere in 2025, and they’re not slowing down.
Platforms driving most results:
- TikTok
- Instagram Reels
- YouTube Shorts
Important stats:
- Over 64% of Canadian consumers say they discover products through short videos.
- Short videos get more than 3x higher engagement compared to photos.
Brands now spend most of their influencer budgets on:
- TikTok videos
- Reels
- Product demos
- Quick reviews
- Challenges or trends
Short videos are fast, fun, and easy to share—perfect for Canadian audiences. Rather than that, digital screen players can do marketing very effectively.
Important 2025 Statistics for Canadian Brands
1. Budget Allocation Insights
In 2025, influencer marketing is no longer a “maybe” marketing channel. It’s now a must-have.
Some key numbers:
- Canadian brands spend an average of $78,000 to $250,000 yearly on influencer marketing.
- Small businesses spend less, but still invest 15%–25% of their marketing budget.
- Big Canadian brands invest 30%–45% of their digital marketing budget into influencers.
Why so much?
Because influencer content is cheaper than TV ads but brings better results.
2. ROI and Conversion Numbers
ROI means “return on investment”—basically, how much a brand earns from what they spend.
Important 2025 ROI stats:
- Influencer campaigns in Canada bring an average 5.4x return.
- For example, if a brand spends $10,000, they usually earn around $54,000 back.
- Engagement rate averages:
- TikTok: 7%
- Instagram: 4.3%
- YouTube: 3.1%
- The average click-through rate for influencer posts is 2.8%, which is 2–3 times higher than normal ads.
This is why brands trust influencers—people actually take action.
3. Platform Popularity Breakdown
Different platforms work better for different audiences. In 2025, this is how Canadian brands choose platforms:
- TikTok – 41% of all influencer campaigns
Fastest-growing, especially among ages 13–34 - Instagram – 37%
Great for fashion, lifestyle, fitness, beauty - YouTube – 15%
Best for long reviews, tutorials, tech content - LinkedIn – 4%
Mostly for business, finance, and B2B content - Other platforms – 3%
TikTok is the biggest winner because Canadians spend more time watching short videos.
4. Top Influencer Categories in Canada
These are the most popular influencer categories in 2025:
Beauty & Lifestyle: Makeup, skincare, fashion, home decor.
Tech & Gadgets: Smartphones, laptops, gaming equipment.
Finance & Investing: Budgeting, credit cards, money tips.
Fitness & Wellness: Workouts, supplements, healthy living.
Travel & Food: Restaurants, hotels, tourist spots.
Gaming: Esports, reviews, live gameplay.
These categories get the most attention and highest engagement.
Consumer Behaviour Insights (Canada 2025)
Trust Levels in Influencers
Canadian consumers trust influencers more than traditional ads.
Some key stats:
- 62% of Canadians trust recommendations from influencers.
- Only 28% trust traditional advertisements.
- 80% of teens and young adults say influencers help them make buying decisions.
Creators who are honest, relatable, and transparent have the most loyal audiences.
Shopping Habits
Influencers strongly affect buying habits in Canada.
Important numbers:
- 68% of Canadians have bought something after seeing it in influencer content.
- 52% use social media to research products before buying.
- Social commerce (buying directly from social apps) grew 41% in 2025.
What people buy most from influencers:
- Beauty products
- Clothes
- Food and drinks
- Fitness equipment
- Tech gadgets
Challenges Canadian Brands Face
Even with all the growth, influencer marketing in Canada still has challenges.
Rising Costs
In 2024–2025:
- Influencer rates increased by 22%.
- Top TikTok creators charge $2,000–$6,000 per post.
- Instagram creators charge $350–$2,800, depending on size.
Small businesses sometimes struggle with these rising fees.
Measuring True ROI
Many brands say it’s hard to measure results accurately.
Common issues:
- Not knowing which content brought the most sales.
- Trouble tracking DMs, comments, and link clicks.
- Hard to measure long-term brand awareness.
In 2025, 54% of brands still struggle with proper tracking.
Fake Followers & Low-Quality Engagement
Some creators have fake followers or engagement that isn’t real.
Stats:
- Around 18% of influencers in Canada show signs of inflated numbers.
- Brands now use tools to check:
- Real vs fake followers
- Real engagement
- Audience authenticity
Brands want real results, not empty numbers.
Future Predictions Beyond 2025
Influencer marketing in Canada will keep growing in 2026 and 2027. Experts believe more brands will use influencers because people enjoy learning about products from real voices instead of regular ads. The way influencers work will also change as new tools and new types of creators become popular.
More AI Influencers
AI influencers, which are computer-made characters that look like real people, will become more common. Brands like them because they are cheaper, always available, and can post anytime without needing breaks. They will not replace real influencers, but they will become another creative way for brands to share content.
Rise of Niche Creators
Niche creators will grow even more. These are small creators who talk about very specific topics, like a local hobby or a tiny interest. Because they focus on one area, their audience trusts them more. People feel connected to them and believe their suggestions because they seem real and relatable.
More Long-Term Partnerships
Brands will start working with influencers for longer periods instead of just one post. These longer deals may last three months or six months, or even turn into full brand ambassador roles.
When influencers work with a brand for a long time, their audience feels the partnership is honest, which helps build stronger trust.
Increase in Live Shopping
Live shopping will also grow in Canada. Influencers will go live on social media and show products while talking to viewers in real time.
People will be able to ask questions, watch demos, and even buy the product while the livestream is happening. This makes shopping more fun and helps brands sell faster.
Higher Demand for Authenticity
People in Canada will expect influencers to be even more honest in the future. They want creators who share real opinions, talk about both the good and bad sides of a product, and stay true to themselves.
If influencers act fake or overly promotional, followers will stop trusting them. Brands that choose honest creators will do the best.
Conclusion
Influencer marketing in Canada is growing fast, and 2025 shows how important it has become for many brands. Companies are spending more money on influencers because people trust real creators more than regular ads. Smaller creators, like micro and nano influencers, are very popular because they feel honest and relatable. Short videos on TikTok, Instagram, and YouTube also work really well because they are quick and fun to watch.
Even though brands sometimes struggle with rising costs and measuring results, influencer marketing still gives better outcomes than many other forms of advertising. As we move forward, Canada will see more niche creators, more long-term partnerships, and even new ideas like AI influencers. One thing is clear: influencer marketing is here to stay, and it will continue to help Canadian brands connect with people in a real and meaningful way.
FAQs
1. How big is influencer marketing in Canada in 2025?
Influencer marketing has grown by more than 30% since 2023. Most Canadian brands now use influencers in their main marketing plans. It has become one of the most trusted ways to reach new customers.
2. Which platforms do Canadian brands prefer?
Brands in Canada mainly prefer TikTok and Instagram because short videos get the highest views and engagement. People enjoy watching quick clips that are fun and easy to understand. These platforms help brands reach younger audiences faster.
3. Are Canadians more influenced by micro-influencers?
Yes, Canadians trust micro and nano influencers more because they feel real and honest. Their followers often see them as friends, not celebrities. This makes their recommendations stronger and more believable.
4. How much do brands spend on influencer campaigns?
Canadian brands usually spend between $78,000 and $250,000 a year, depending on their size. Bigger brands run more campaigns, so they spend more. Smaller brands focus on a few creators they trust.
5. What changes are expected in 2026?
In 2026, Canada will see more AI-created influencers and more niche creators. Brands will also work with influencers for longer partnerships instead of one-time posts. Live shopping videos will grow and make it easier for people to buy during a stream.
6. Why do Canadian consumers trust influencers more than regular ads?
People trust influencers because they share real stories and honest opinions. Their content feels natural, not forced like many ads. Viewers feel like they are getting advice from someone they know, not a company.
